BASF

#MonarchRoadTrip

The monarch population is on the decline, so BASF introduced the Living Acres Monarch Challenge to encourage farmers to plant milkweed in non-crop areas. The #MonarchRoadTrip follows the butterflies on their 3,000 mile migration to Mexico and back ­— an epic trip of a lifetime. And nothing celebrates a journey like that as much as a collection of travel patches commemorating memories and milestones along the way.