Hefty | EcoSave

No doubt consumers can will feel good about buying Hefty EcoSave because it’s 100% compostable, heavy duty, and made from plant-based materials.

Know who likes it even more than people? Mother Nature. To introduce the product to a small target area, we created 1 :15 and 2 :06 spots that has fun with animals turning a typical picnic raid into a celebratory parade.

For this campaign, my partner Jen Stocksmith and I, along with Bridget Jewell, concepted and sold through the idea. Our trusted creative coworkers Brett Essman and Nick Paulson saw it through production. ECD was Heath Pochucha.